From Malt to Vault tells the spectacular story of how a teenage entrepreneur, whose grandfather sold beer from an ass cart, founded the world’s most recognisable brewing brand - Guinness.
‘From Malt to Vault’ was the initiative of a local community council having secured funding from Kildare County Council. It sought an interpretive design company to create an exhibition for the newly renovated Village Centre, the former schoolhouse, that would celebrate everything about the village.
Arthur Guinness was born and buried in Ardclough. On his death in 1803, Guinness’s remains were returned to the family plot in Oughterard, a beautiful hilltop cemetery on the grounds of a church dating from 1350. Next to the church is an eleventh-century round tower.
As part of the formative work, EPIC engaged with client stakeholders and visitors to the centre in order to establish a clear narrative framework. EPIC oversaw the exhibition design and delivery, which included graphic design, print and build elements. EPIC oversaw the production of two AV films, developed in close collaboration with the client team, which supplied the researched scripts and voice over. An information touchscreen about other sites on the Arthur’s Guinness Trail helps cross-sell nearby attractions.
As part of the formative work, EPIC engaged with client stakeholders and visitors to the centre in order to establish a clear narrative framework. We then developed a storyboard for the VR experience which brought the visitor through three different periods of Kildare’s past. Each ‘chapter’ focused on a different element of Kildare’s story, encompassing the historical and mythological. We researched the periods and wrote the script. The VR experience had to be available in English, Irish, French, German and Mandarin. EPIC managed the script translation via a third party.
Working with our VR developer partner, EPIC oversaw the production of the 3D animation for the VR piece in line with our detailed story boards. With the support of our audio recording partner, we cast voice actors in five languages and directed their performances with the help of language monitors where necessary. We produced the soundscape, which included original music. We project managed the fabrication of exhibition elements and managed the entire installation works. We delivered the entire project within budget in a very tight timeframe.
Client: Ardclough Community Council
Date: March to September 2019
Location: Ardclough, Co. Kildare
Alphaset, AV3 Media, RKD Floral Display